grow with confidence
Shopify built to scale for product-based founders who've outgrown DIY
We build thoughtful online stores that connect people with authentic products worth believing in.
recent work
Big dreams deserve better websites
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Lokelani Essentials
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Maui Chili Chili Oil
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Puka Perri
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Maui Fruit Jewels
our services
Shopify,
Simplified
Whether you're just starting out or looking to scale up, we build future-fit sites so your website evolves with you as you grow.
Launch Sprint
best for: new and growing brands ready to launch fast with a professional foundation to build on.01Get a strategy-backed Shopify store that tells your story, builds trust, and converts from day one. In only focused 2 weeks, you’ll walk away with a high-impact 5-page Shopify store that is built to grow with you.
Up to 5 content pages
Product & collection page templates
Up to 2 integrations (ex. product reviews)
Website strategy & content optimization
Visual elements, font system & color palette
Mobile-focused design
1:1 Handover training & free launch support
Grow & Scale
best for: new and growing brands ready to launch fast with a professional foundation to build on.02Get a strategy-backed Shopify store that tells your story, builds trust, and converts from day one. In only focused 2 weeks, you’ll walk away with a high-impact 5-page Shopify store that is built to grow with you.
Up to 5 content pages
Product & collection page templates
Up to 2 integrations (ex. product reviews)
Website strategy & content optimization
Visual elements, font system & color palette
Mobile-focused design
1:1 Handover training & free launch support
Optimize
best for: new and growing brands ready to launch fast with a professional foundation to build on.03Get a strategy-backed Shopify store that tells your story, builds trust, and converts from day one. In only focused 2 weeks, you’ll walk away with a high-impact 5-page Shopify store that is built to grow with you.
Up to 5 content pages
Product & collection page templates
Up to 2 integrations (ex. product reviews)
Website strategy & content optimization
Visual elements, font system & color palette
Mobile-focused design
1:1 Handover training & free launch support
Grow & Scale
best for: established brands ready to scale through advanced functionalities, standout design, and thoughtful storytelling02Grow your revenue with a customized Shopify site that delights with authenticity, attracts your dream customers and converts them into loyal customers. Packed with e-commerce tools to boost conversion, and tailored to your unique needs.
Website Style Guide (visual elements, color palette, font system)
Homepage and product page mockup
Content strategy and page-level storytelling
Custom font integration + code customizations
Bespoke product and collection templates
Customized apps & integrations
Mobile-focused design
On-site SEO & AEO
Up to 2 revisions per project milestone & free launch support
Optimize
best for: brands already on Shopify looking to increase conversion and optimize performance through strategy-backed tools and techniques.03✧ TIMELINE: ON DEMAND OR ONGOING
From your next e-commerce feature to branded newsletters, we're already thinking about it before you ask. Our add-on services are fully tailored to your unique needs to make the most of your Shopify site.
Conversion Rate Optimization
1-Day Website Polish
SEO & AEO
Apps and integrations
Code customizations & Vibe Coding
Klaviyo Set Up & Branded Newsletters
Store Management, Maintenance & Support
*FEE CREDITED FOR SELECT SERVICES IF YOU BOOK A FULL DESIGN PROJECT
Launch Sprint
best for: new and growing brands ready to launch fast with a professional foundation to build on.01Get a strategy-backed Shopify store that tells your story, builds trust, and converts from day one. In only focused 2 weeks, you’ll walk away with a high-impact 5-page Shopify store that is built to grow with you.
Up to 5 content pages
Product & collection page templates
Up to 2 integrations (ex. product reviews)
Website strategy & content optimization
Visual elements, font system & color palette
Mobile-focused design
1:1 Handover training & free launch support
Shopify ecosystem
We’ll handle all integrations
We strategically curate e-commerce apps to boost conversion and seamlessly integrate all your marketing tools and automations in Shopify.
thoughtfully crafted
We design Shopify stores for brands that want more than a template
We’re here to make your website an exciting place for your audience to explore, engage with and come back to—by creating immersive online store experiences that tell your authentic story, instill customer confidence, and support lasting growth.
kind words from our clients
Your website deserves more than a template.
Web design and development with heart and integrity for founder-led e-commerce brands in Hawaii and beyond.
Shopify, Simplified
Studio Beni [ beni: people, tribe, kin ] is a Hawaii-based studio specializing in Shopify e-commerce solutions for founder-led brands.
[ VIEW PORTFOLIO ]
09/26
thoughtfully crafted
We design Shopify stores for brands that want more than a template
Our Studio
Led by designer and developer, Maria Felber Yuan, Studio Beni [ beni: people, tribe, kin ] is a Hawaii-based studio specializing in Shopify e-commerce solutions for founder-led brands.
We’re here to make your website an exciting place for your audience to explore, engage with and come back to—by creating immersive online store experiences that tell your authentic story, instill customer confidence, and support lasting growth.
thoughtfully crafted
We design Shopify stores for brands that want more than a template
We’re here to make your website an exciting place for your audience to explore, engage with and come back to—by creating immersive online store experiences that tell your authentic story, instill customer confidence, and support lasting growth.
thoughtfully crafted
We design Shopify stores for brands that want more than a template
We’re here to make your website an exciting place for your audience to explore, engage with and come back to—by creating immersive online store experiences that tell your authentic story, instill customer confidence, and support lasting growth.
Client feedback
We collaborate with brands, entrepreneurs, and independents across industries and cultures, creating bespoke websites that feel as intentional as the businesses behind them.
—Client Name
We collaborate with brands, entrepreneurs, and independents across industries and cultures, creating bespoke websites that feel as intentional as the businesses behind them.
—Client Name
We collaborate with brands, entrepreneurs, and independents across industries and cultures, creating bespoke websites that feel as intentional as the businesses behind them.
—Client Name
We collaborate with brands, entrepreneurs, and independents across industries and cultures, creating bespoke websites that feel as intentional as the businesses behind them.
—Client Name
We collaborate with brands, entrepreneurs, and independents across industries and cultures, creating bespoke websites that feel as intentional as the businesses behind them.
—Client Name
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We’re a studio, not an agency. Clients come to us to skip the agency overhead and get their site live fast with a small team that actually listens, efficient timelines, and meticulous execution. Founders we work with value a collaborative yet guided process and trust us to lead with experience and informed judgment to make educated design decisions.
We specialize in what we do best: brand strategy and custom Shopify design & development.
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Our sites balance beautiful visuals and thoughtful content with proven e-commerce best practices. We translate your authentic story into a vibrant, branded website that attracts your dream customers, establishes instant credibility, and offer a seamless user journey that makes buying from you easy and enjoyable.
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Our process is structured, collaborative, and deliberate. Every project begins with strategy and moves through clearly defined phases. By taking time to understand your business, your audience, and your goals, we craft digital strategies designed to stand the test of time, foster genuine connections, and build long-term loyalty.
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Tucked into the foothills of Haiku on the island of Maui. Tucked into the foothills of Haiku on the island of Maui. Tucked into the foothills of Haiku on the island of Maui.
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Our Studio
[ VIEW PORTFOLIO ]
Led by designer and developer, Maria Felber Yuan, Studio Beni [ beni: people, tribe, kin ] is a Hawaii-based studio specializing in Shopify e-commerce solutions for founder-led brands.
Accent text goes here.
[ VIEW PORTFOLIO ]
Is your store converting?
Let’s take the guesswork out of e-commerce growth.
[ VIEW PORTFOLIO ]
76%
After over 6 years in business, we’re launching into the next chapter of BENI. Stay tuned for our refined offering suite to better support our e-commerce clients. In the meantime, view our portfolio by clicking the button.
our proven process
Shopify but with a simplified process in place to empower your business.
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We collaborate with brands, entrepreneurs, and independents across industries and cultures, creating bespoke websites that feel as intentional as the businesses behind them.
✧
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We collaborate with brands, entrepreneurs, and independents across industries.
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Shopify but with a simplified process in place to empower your business.
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